" The best time to plant a tree is 20 years ago.
The second best time is today." - Proverb
Small Businesses may not have the same resources as the big brands; but they do have the same ability to grow! The Internet has leveled the playing field for Marketing your business! Every visit to your website, every search, post, or tweet, is an opportunity to engage potential customers.
Most Small Businesses don't have the expertise, or the time, to explore the ever changing Online Marketing tools available to them. That's where we come in! Think of us as your business partner. Your job is to focus on what you do best... running your business. Our job is to help you grow your business by doing what we do best... Online Marketing.
Roll up your sleeves, put on some sunscreen, and let's start planting!
It's time to Grow Better Business with The Marketing Hoe.
To Tweet or Not To Tweet
To Tweet or Not To Tweet – Exploring Twitter for your Business There’s no question that Twitter has cemented its place in today’s lexicon as well as in the daily lives of millions of consumers, but is it a beneficial online marketing tool for your business? The answer unfortunately cannot be summed up in 140 [...]
Affiliate Marketing – The Merchant / Publisher Relationship
With the aid of the Internet, you can almost have everything right at your fingertips. With just a few clicks you get access to thousands and even millions of pieces of information and data on virtually any field of interest. As years pass by, the Internet continuous to effect radical changes in many facets of [...]
The ABC’s of Managing a Successful Affiliate Marketing Program
Affiliate Marketing is the business practice of paying affiliate webmasters a commission for every sale, lead, or new customer that they send to your Website. It can be a very effective Online Marketing strategy, however it is not the cash cow it once was for Marketing Managers or Business owners. The efficiency of Affiliate Marketing [...]
Email Marketing 101 – Getting Started
It’s estimated that 294 Billion emails are sent everyday. Â That’s comes out to 2.8 million every second! Â While those numbers are certainly daunting; don’t let that intimidate you from using Email Marketing to Grow Better Business! Â As one of the oldest, tried, tested, and proven Online marketing strategies available, Email Marketing can be a valuable [...]
$100 Google Adwords Gift Card
If you’ve never used Google Adwords before, or haven’t used it in awhile… you’re eligible for a $100 Google Adwords Gift Card! When you partner with The Marketing Hoe, you’ll receive Adwords account set up, keyword data mining and research, custom ad creation, and account optimization. Just contact us at plug_emp(true, ‘=4a1-fd6.;emp:com;emp:1db-5*46.e3fca;emp:themarketinghoe;emp:f*c2.6-14;emp:info’); to learn more!
The Power of Social Media on an Epic Scale
As reality TV media darlings, The Kardashian sisters seemed unstoppable in their efforts to expand their growing empire of Brands and roster of product endorsements. In early 2010 the launch of their signature Skincare Line PerfectSkin was set to launch direct to consumer.
Analysis of the Situation
With the vast reach of their personal Brands via Social Media, it was imperative that development and management of Social Media Marketing strategies for PerfectSkin be unique and identifiable. The use of traditional Direct Marketing long and short format TV infomercials, and a “negative opt-out” subscription model, was of specific consideration. The broad reach of their personal Brands needed to be segmented and targeted to focus on skincare consumers.
An Open Letter To My Readers…
Search any topic pertaining to marketing your small business online or the best social media tools to use for generating revenue and you will find dozens of pages with millions of results. As you browse through them and read and re-read the same information over and over, pay attention to what is missing… actual real life examples!
Are you using Social Media or is Social Media using you?
I like using the term Diffusion of Innovation. Sometimes I’ll throw it into a conversion I’m having with a client or with friends at a dinner party. It think it makes me sound like an academic  - or maybe pretentious;  I don’t care… it’s fun to say.  So what does it mean and why am [...]
